Our strength lies in our ability to create brands that are relevant, recognizable and credible in the marketplace. Creating the name and logo that become an organization’s identity is only the starting point. A brand takes that identity and builds a persona around it based on a solid foundation of understanding and purpose. That persona is evident across the spectrum of all communications, both external with the marketplace, and internal with employee groups.
But to be successful, the brand has to be consistent too. Once established, we help clients to maintain brand consistency by effectively and efficiently implementing and managing the execution of brand elements across all sales and marketing channels.