Build service sales with direct marketing.
This direct marketing campaign targeted senior-level IT audiences with an incentive offer of high-availability enterprise software. The campaign leveraged an Aberdeen Group report to deliver a compelling presentation of the Unisys value proposition for global deployment of PeopleSoft (now Oracle) solutions in Windows environments. An Olympic metaphor seemed a natural fit for selling global capabilities and unmatched performance. The campaign was a hit, delivering more than 150% of anticipated results.