Blenheim Homes

Challenge:

Synergize ad campaigns for improved effectiveness.

Solution:

The rebirth of the American small town, “front-porch living,” old-fashioned craftmanship combined with modern, eco-friendly technology…these attributes define the ethos of one of Delaware’s most respected home builders and its biggest and most ambitious project, Bayberry. We used this intersection of values to create integrated corporate and community-specific ad campaigns that share the marketplace stage in synergy, building the strength of the company brand while driving unprecedented traffic at the sales center.