AmeriHealth Administrators

Challenge:

Put a positive spin on a bumpy road to rapid company expansion.

Solution: 

Coming off a banner year with an unexpectedly high 40% growth rate, AmeriHealth Administrators had to undertake aggressive customer service, quality and technology initiatives to keep pace with this booming activity. The “Pathways” annual report communicated this unparalleled success while effectively managing perceptions of its impact on service and quality by using the metaphor of a journey, tracking the company’s route through expansion of its capabilities to a rededication to its core values.