Independence Blue Cross

Challenge:

Capture the energy and personality of a great organization and a great achievement.

Solution:

Created for both print and online distribution, the 2014 Annual Report for Independence Blue Cross Foundation highlights this philanthropic organization’s most successful year to date. It underscores a story of “Focus.” “Purpose.” and “Impact.” that has led to a reimagining of community health, created a number of significant new wellness initiatives and earned IBC Foundation the distinction of being named 2014’s Outstanding Corporate Foundation. The book’s strong, iconographic style works in perfect harmony with the Foundation’s bold approach to building healthier communities.