The American College

Challenge:

Refocus and revitalize an existing brand.

Solution:

Market research with key target audiences in the Banking, Insurance, Securities and Financial Planning sectors led the way to creation of a new image and new positioning for The American College as “The Leader in Financial Services Education.” An integrated campaign combined print and broadcast advertising, direct and electronic marketing to help launch both a new look and a new curriculum for the college. The campaign paid off, successfully broadening TAC’s reach beyond its dominance of the Insurance industry, helping to eventually capture leadership in the burgeoning CFP market among the Banking, Financial Planning and Securities industry sectors